News Intelligence / Data API · Growth-stage company

From email-only alerts to 14 delivery destinations

Perigon's Signals alerts could only go to email. fastn built a custom SDK that opened up 14 live delivery destinations, Slack, Salesforce, HubSpot, and more, with no integration work on Perigon's side.

14

Live delivery destinations

1 → 14

Channels (was email-only)

0

Build work on Perigon's side

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Perigon partnered with fastn to solve a problem that was limiting how customers could act on the real-time alerts inside their Signals product. Before fastn, those alerts could only go to one place: email. fastn built Perigon a fully custom integration layer, packaged as an SDK, opening up delivery across the tools their customers already use every day.

With fastn, Perigon no longer had to build and maintain integrations themselves. They got a production-ready delivery layer, and their customers got the flexibility to route alerts wherever their teams actually work.

The Challenge

Perigon's value lies in helping customers identify important events in real time, through its news API and AI event detection. But acting on those insights required alerts to reach the tools where teams already work. With email as the only delivery channel, customers couldn't seamlessly integrate Signals into their existing workflows. Expanding to multiple delivery destinations would have required Perigon to build and maintain a growing library of integrations, diverting engineering resources away from its core product.

The Fastn Solution

fastn took on the integration layer end to end. Rather than handing Perigon a set of pre-built connectors to wire up themselves, fastn built a complete custom SDK and integrated it directly into Perigon's own product. With fastn, Perigon could now:

  • Offer customers delivery destinations beyond email, including Slack, Salesforce, HubSpot, and more
  • Let customers route alerts directly into the tools their teams already use day to day
  • Stay focused on their core product instead of building and maintaining integrations themselves

Implementation Highlights

  • fastn designed and built a fully custom SDK specific to Perigon's architecture
  • 14 delivery destinations now live, including Slack, Salesforce, HubSpot, Google Sheets, Notion, and Snowflake
  • Full integration handled by fastn end to end, with no build work required from Perigon's engineering team

Measurable Results

  • Went from a single delivery channel (email) to 14 live delivery destinations for customers
  • Customers can now route Signals alerts directly into tools like Slack, Salesforce, and HubSpot
  • Perigon's engineering team stayed focused on their core product instead of building integrations

Strategic Wins

  • Removed the single biggest limitation on how customers could act on Perigon's alerts
  • Gave Perigon a delivery layer that scales without adding engineering overhead
  • Positioned Perigon to add new delivery destinations as customer needs evolve
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