Data & Storage · Integration
Google Analytics
Add Google Analytics to your product for your customers, and give your AI agents governed access to it.
GA4 is a reporting API rather than an export, which is the single most important thing to design around. You ask for a combination of dimensions and metrics over a date range and receive a computed result, so the integration is a query builder rather than a sync. Not every dimension pairs with every metric, and an invalid combination is an error rather than an empty result, which is why a naive integration fails loudly in front of a customer. Results are sampled and subject to thresholds on small audiences, so a number can legitimately differ between two runs. Each customer authorises their own properties through OAuth, so your product reaches exactly the properties that person can already see. fastn owns that consent flow and the token refresh.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let a customer connect their own Google Analytics account so reporting on their properties appears inside your product.
Run a GA4 report over the dimensions and metrics your product needs, rather than exporting and recomputing.
List the properties a customer can access, so they pick the right one instead of pasting an ID.
Show traffic and conversion figures next to the workflow your product already owns.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent runs a GA4 report and explains which channels moved, in plain language.
An agent checks which properties a customer has access to before answering a question about traffic.
An agent compares two date ranges and reports what changed, with every read audited per tenant.
Example prompt
Which channels drove the most conversions on this property last month, and how did that compare to the month before?
Set up Google Analytics in 4 steps
- 01Enable the Google Analytics connector from your fastn dashboard.
- 02Have each customer authorise their own Google Analytics account, so calls run under their credentials rather than a shared key.
- 03Decide which records, datasets and fields your product needs, map those fields, then enable the actions and triggers you want.
- 04Call it from your product and expose it to your agents through the same governed connection.
Why teams use the Google Analytics integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Google Analytics integration without building it. Your customers connect their own Google Analytics account inside your product and work their records, datasets and fields there, with no per-customer code on your side.
- Handle the part that actually costs time: schemas differ per customer and change without notice, and volumes can be large. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Google Analytics update is not your on-call problem.
- One integration serves your product and your agents. The same governed Google Analytics connection powers in-product features and gives AI agents scoped, audited access, so you read and write your customers' data where it already lives without wiring it twice.
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How do I add a Google Analytics integration to my product?
Enable the Google Analytics connector in your fastn dashboard, then let each customer authenticate their own Google Analytics account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Google Analytics client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Google Analytics account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Google Analytics account and only ever sees their own records, datasets and fields. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Google Analytics integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent runs a GA4 report and explains which channels moved, in plain language.
Who maintains the Google Analytics integration?
fastn does. When Google Analytics changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Does the Google Analytics integration adapt when a customer's schema changes?
Schema and field mapping is configuration per customer, so a change on their side is a mapping update rather than a code change and a release on yours.
How are large Google Analytics reads handled?
Pagination and throttling are handled for you, and initial backfills are rate-limited so a large import does not exhaust a customer's API allowance.
What can I build with the Google Analytics integration?
A common starting point: let a customer connect their own Google Analytics account so reporting on their properties appears inside your product. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Google Analytics integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Google Analytics does not change your per-connector cost. You can start free with 3 connected accounts.
Add Google Analytics to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.